Thanks again to my BFF Juanita Wootton-Radko for another great blog post!

If you are in sales, chances are you know of Jeffrey Gitomer: professional speaker, author, and the driving force behind Sales Caffeine, a weekly “sales wake-up call” for sales professionals of all stripes. When I need a booster shot for my sales techniques, Gitomer is the guru I turn to again and again. Here are two books you should have on your shelf today, and I recommend for everyone, not just entrepreneurs

1. “Quality performance starts with a positive attitude!”
-Jeffrey Gitomer’s Little Gold Book of YES! Attitude

The power of a “Yes! Attitude” was my first introduction the Gitomer philosophy. I have always considered myself a positive person until this book challenged me to test my attitude. While I find it fairly easy to be positive on behalf of my partner or my friends, I have found that I am much harsher when it comes to my own self-talk. Combine that tendency with a bad night’s sleep, a cold, or an unexpected bill and suddenly my ability to be upbeat takes a downturn.
Gitomer says that 50% of effective communication, and 50% of effective customer service— are affected by your attitude. Half of your success in these areas will be determined by your positive attitude. And unlike many other factors, your attitude is entirely under your control. That is a worthwhile investment of your time and effort!

Another important takeaway from YES! Attitude: Say “Thank you” rather than “I’m sorry”. The next time someone yells, or blames you for something, try saying “Thank you. I appreciate you letting me know right away. Let’s work on getting this fixed for you.” It’s a little tricky because our first instinct is to either get defensive (angry) or to submit (show fear). “Thank you” sidesteps both anger and fear. There is an implied apology, and your choice of words is empowering, leading to action, rather than the defeated attitude of “I’m sorry.” You may have made a mistake that needs to be fixed, but resolving the problem will show your sincerity beyond simply saying, “I’m sorry.”

2.“Self-belief is the fulcrum point of success.” Tweet This
-Jeffrey Gitomer’s Little Platinum Book of Cha-Ching!
This second book comes across as written primarily “for business people”. But really, anyone can grow from the lessons Gitomer shares about self-improvement: confidence in your product, in your message and in yourself creates success.
Self-belief comes from inside. Knowing what you believe in, and why it’s important to you is the message you communicate to everyone you meet. Making a deliberate choice in the way you think can change the course of your entire life. Consider this: what could you do if you believed it was impossible to fail?

3. “You already know what to do. Problem is, you’re just not doing it.”
-Jeffrey Gitomer’s Little Platinum Book of Cha-Ching!

Think! Ask yourself questions: am I doing this the best way possible? What would make this experience better: for me, for my spouse, for my clients? Try to think of improvements. It doesn’t always have to be big changes. Lifehacker.com is devoted to hundreds of small, but effective changes that are easy to do.

Read. Read actively, underlining words and phrases that are meaningful to you and make notes on what you have just read. And then read it again, to make sure you fully understand the content of what you read.

Gitomer’s books cover the nuances you might find in the self-help aisle rather than the standard books on sales and marketing. They speak to the human element of business and life success in his unique, down-to-earth style. You can’t learn how to have a positive attitude or become an overnight success in any field just by reading a book, but Jeffrey Gitomer has written some great foundation material to help you launch your dreams.

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