Christmas time is one of the best seasons for most MLM companies and it is the one where you can reap the most benefits, IF YOU TAKE ADVANTAGE OF IT!
Will you have to work hard? Yes.
Will it be worth it? Yes.
Can this set you up so that you have money coming in January and February? Most definitely!!!
What most people don’t realize is that is not only now that you are affecting by your actions, it is also those scarce months at the beginning of the year that are affected as well. If you build strong now there will be money coming in later. Don’t build strong now and you will be scrambling come the beginning of the year and it will be much harder then. Set the foundation now and reap the results later.
So let’s look at 2 ways that you can increase your sales this season.
1. Increase Your Customer Base
This is always the most beneficial way to do it. More customers equals more sales. I know that this may sound silly to you, but so many people struggle in this business trying to get the people that they have to buy more causing stress, when more customers would solve the problem.
Here’s the thing. Most of us do not like to prospect! Come on, you might as well admit it. You don’t wake up in the morning and go, “Yeah, I get to go out and talk to people today!” Most of the time you wake up, know that you have to do it and dread it.
But prospecting is the power behind your business, it is what is going to bring you success and once you have done it for a bit and start seeing the results, you will get excited and want to do it more.
Let me show you over the long term the effect of even increasing you customer base by 20% can mean to your bottom line.
Let’s say that you current have 25 customers that spend on average $25 every month. That is $625 a month in sales or $7500 a year. What if you increased it by 20 % or 5 more customers? That would now take your month sales up to $750 a month and $9000 a year. Now think of what would happen if you added 10 or 20 more customers?
Getting new customers is not hard especially if you are with one of the main stream companies out there.
Here are two ideas you can use that even the most shyest of people can do because it does not require you to talk to anyone.
First, read your catalogue when you are out & about.
You will be amazed at how many people will notice you reading it and ask you for one. I have gotten $75 orders from people in grocery stores who saw my catalogue practically grabbed it out of my hands and handed me orders because they hadn’t seen one in such a long time. Don’t make it obvious that you are reading it, but do hold it in such a way that people can see the cover and the company.
Second, when you eat out leave the catalogue on the table for people to see as they walk by.
Same concept, people will see it as they walk by and if they like your company they will ask you about it.
Will you get customers every time you do it? Of course not, but it will happen enough to make it worth your while doing. The main thing is to do it consistently and you will see some results.
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2. Sell More To The Customers You Have
Now I know what I said about selling more to the customers you have in point one, so let me clarify. When you only have a few customers and you need sales desperation sets in and you start to bug people to buy more and more because YOU need them to and that is not what I am going to be talking about here.
My form of upselling is actually great customer service and your customers will thank you for it instead of trying to run away from you.
Let’s take a look at the numbers again. What if you were to increase everyone’s sales by $5.00 per order? So that would be 25 customers x $30 = $750 a month. You have increased you sales by $125 a month just getting your customers to buy $5 more.
So how do you get your customers to buy more? Here are two ideas.
First, try new products yourself and when you are talking to your customers tell them about if it you liked it and ask them if they want to try it. A percentage of them will.
Second, give out samples and get them to try it and give you their opinion and if they like it offer them the full size product at a nice sales price if they get it today.
This one requires some organization but it works. One added suggestion is if you deliver your orders to your customers personally then bring the sample get them to try it at the door and then have full size ones with you so they can purchase it immediately. It works great.
By doing these two things you will be surprised at how quickly your sales will grow and you will not only have money in your pocket right now, but you will also set yourself up to have more sales early in the new year when the run out of the product and need more.
To A Successful Selling Season,